WHAT SETS Q-CATALYTICS APART?
HANDS-ON EXPERTISE. When you retain QSA, you will work directly with a company principal with a doctorate, more than 30 years of marketing/market research experience and a commitment to you and your organization.
CUSTOMIZATION. Each Q-Catalytics study is designed and analyzed to precisely address our clients’ information needs.
REPORTS/PRESENTATIONS THAT MAKE THE NUMBERS COME ALIVE. Using statistics and advanced analytics doesn’t mean that reports have to be dry and hard to understand. QSA reports use clear, concise language, story-telling, and compelling graphics and data visualization.
SEAMLESS QUALITATIVE AND QUANTITATIVE RESEARCH. How often do the qualitative and quantitative components of a study seem to pass each other like ships in the night? At Q-Catalytics, we know that the sum of qualitative and quantitative research can be greater than the sum of the parts when designed to be complementary.
BEHIND THE SCENES
In 1989, Becky Quarles and her late partner, Robert “Bo” Schnurr, founded QSA to fulfill their vision of market and social research brought to its highest potential. They knew that most commercial research was cut and dried and that reports were routinized and under-analyzed. They wanted to offer an alternative for highly customized research and in-depth analysis. Over the years, they have fulfilled this promise for many clients and provided results that were both actionable and empowering.
In 2017, Becky Quarles, founded Q-Catalytics, which is taking a more collaborative approach to research. While QSA was primarily a full-service, which handled most projects from beginning to end, Q-Catalytics will also work collaboratively with clients on DIY projects and with research firms, who are prime contractors on larger projects. Her goal is to assist clients and research firms by providing services they might not have in-house and helping them to achieve higher levels of both research excellence and more useful and business ROI.